Call Tracking is Essential to Marketing in 2020
An integrated marketing approach is essential for small and local businesses to get the sales and conversions they need. This means combining modern digital approaches with conventional phone calls that can close a sale or bring a person to your store. However, there’s a divide between these calls and the marketing platforms that often drive people to them. This is where call tracking comes in, a method to try and integrate these two in terms of data, to drive more efficient marketing.
Capture the Full Value of Your Client Campaigns
Every client wants to know what value their agency managed campaigns are delivering. As a marketing agency, you need to both delivery value with high quality marketing but you also need to show your value through reporting with quantitative data and reporting to help your client's make decisions on their next marketing campaigns.
Introducing Call Flows
Creating unique and valuable call experiences for customers is more important than ever. Whether your making an announcement to all of your callers with a pre-call audio message or creating custom call handling workflows for missed calls, each customer interaction with your company phone line is important.
Call Tracker is Now a Twilio Partner
We're excited to announce that Call Tracker has now joined Twilio's Partner program as one of their partner build solution providers. Our platform's phone numbers, calls, and messaging backend has been driven by Twilio since the beginning and we're happy to have joined Twilio's partner program.
3 Ways to Get Started with Call Tracking
Call tracking software can make a great complement to your marketing efforts because it provides valuable insight into who is calling, where those leads are coming from and, most importantly, what’s motivating them to call.
What is Call Tracking?
Call tracking or sometimes called "call capture" is a tool that businesses can use to track and record incoming phone calls from their marketing advertisments. In particular, it allows marketers to more accurately measure the results of the campaigns they run – including PPC, local SEO and even offline advertising - so that they can more effectively allocate and optimize their marketing spend.
Developing & Optimizing an Effective Marketing Plan
Developing and managing a budget are among a marketing leader’s most important - and oftentimes challenging - tasks. There is only so much money available and where you allocate each dollar can mean the difference between a marketing strategy that barely gets you by and one that truly drives the success of the business.
5 Insights from Call Tracking
Did you know that voice calls are 10 to 15 times more likely to convert than online forms? This is why driving more incoming calls is so critically important to your business. But it’s not just about getting people to pick up the phone and dial your number. There are a ton of other things you can learn from those incoming inquiries, provided you have a good call tracking strategy in place.
5 Ways to Optimize Your Call Tracking
When you visit a website and are looking for more information from a particular company, what are you more likely to do – fill out a complicated contact form or pick up the phone? The latter is much easier, which is why using call tracking to measure marketing performance just makes sense.
How to Drive Better "Click-to-Call" Conversions
Have you ever called a business directly from a Google search, ad or website using your mobile phone? According to the latest statistics, chances are very good that you have. In fact research has found that 70% of mobile users have used click-to-call at some point.