6 Key Tips to Evaluate Sales Rep Performance

6 Key Tips to Evaluate Sales Rep Performance

From sales cycle length to average deal size, there is no shortage of sales metrics and KPIs you can use to evaluate your sales team's performance. But while sales is indeed a numbers game, you won't do justice to your sales reps' efforts and performance by only looking at a select few metrics (such as conversion rate).

Read More


5 Essential Sales KPIs Every Sales Manager Should Measure in 2021

5 Essential Sales KPIs Every Sales Manager Should Measure in 2021

Life as a sales manager is often stressful. You are constantly pushing to hit sales targets, trying to keep your sales team aligned and on track, and figuring out areas of improvement in both processes and people.

Read More


10 Essential Call Tracking Metrics You Must Monitor for Your Business

10 Essential Call Tracking Metrics You Must Monitor for Your Business

For your online marketing efforts, you have plenty of ways to track your prospects’ behavior on your website. You can use heat maps, click tracking, multi channel attribution, and so on.

Read More


Introducing Call Value Attribution & Reporting

Introducing Call Value Attribution & Reporting

We’re excited to announce Call Value attribution and reporting to keep track of the value associated with incoming calls from your marketing channels. You can easily assign call values when reviewing call recordings through the app on call details or configure your tracking number to automatically associate a default call value.

Read More


5 Marketing Mistakes Wasting Your Money

5 Marketing Mistakes Wasting Your Money

It's always important for any buiness owner to take a step back and analyze every expense and find places to optimize and reduce waste. Even in good economic times we all should be doing this, but in times like these, it can mean the difference between surviving these couple of rough months or going out of buinsess. Let's look at 5 ways your marketing budget is wasting your money to see where we can eliminate waste at every level.

Read More


Introducing Our Referral Program

Introducing Our Referral Program

Our mission is to empower business leaders to improve their marketing and make smarter decisions for improved ROI. Today, we're proud to annouce our Referral Program to give back to our customers and community leaders that love and are sharing our service.

Read More


How Call Tracking Fits Into A Marketing Strategy

How Call Tracking Fits Into A Marketing Strategy

Every business in almost every industry has the same fundamental challenge, marketing profitably. By marketing profitably, it means turning a profit from the money invested through acquiring new customers or in many cases, sales from returning customers. Marketing profitably also implies that you are able to attribute and measure the return on your marketing campaign’s expenditure, this is where things get really really interesting because a lot of marketing channels aren’t that easy to measure their effectiveness.

Read More


Introducing Call Tracking Summary Reports

Introducing Call Tracking Summary Reports

We’re excited to announce this awesome new feature that we think everyone is going to be really happy about. We’re introducing Summary Reports that can be setup to send call tracking activity reports straight to your email inbox.

Read More


What is call tracking and who does it benefit?

What is call tracking and who does it benefit?

When asking callers “how did you hear about us?” is no longer enough, organizations of all shapes, sizes and industries leverage the power of call tracking solutions to strategically target and convert potential customers.

Read More


Call Tracking is Essential to Marketing in 2020

Call Tracking is Essential to Marketing in 2020

An integrated marketing approach is essential for small and local businesses to get the sales and conversions they need. This means combining modern digital approaches with conventional phone calls that can close a sale or bring a person to your store. However, there’s a divide between these calls and the marketing platforms that often drive people to them. This is where call tracking comes in, a method to try and integrate these two in terms of data, to drive more efficient marketing.

Read More



Join 1000s of data-driven companies tracking calls to improve their marketing ROI.

Start 14 Day Free Trial